Cinerant

Out With a Bang

Last night, the CW started airing and the first show up on the lineup was "America's Next Top Model" and the network launched huge! (Well, for what it might ever do.)

"Top Model" won the night the hardest to reach, 18-34 year olds, being the most watched program of the night for that group. That's enormous for a network to start and win the night in the key demographic. I'm sure that folks in Burbank have to be overjoyed today. I'm sure they're hoping to continue that roll next week when "One Tree Hill" settles back into its old time slot.

For those who are asking what that demographic is key, the answer is simple. 18-34 year olds are the group advertisers want to reach more. For some reason, advertisers think that this age group has more money to burn, are more interested in spending it, and are a more lucrative audience than say 50-65 year olds. Most of the real reason they're so popular is that they're probably the ones that are setting the culture, establishing the trends and determining the products and items consumed in masses for the next few months.

posted by cinegod @ 6:23 PM